No matter where you are in the world, it’s a fact that COVID has affected you in some way. In most cases, people who are affected financially are thinking of ways to recuperate. Don’t let 2024 prevent you from starting a business in 2024. With a positive mindset, you can do it. Of course, you have to do a lot of things to have a booming business.

Setting plans and goals ahead of time is a big help for you to focus on your growing business. However, your ideas and goals must correspond with marketing strategies that work well with the needs that are in your locale. In India for example, a lot of people are thinking of ways to provide food and other retailing services. By following these strategies, it will help to free up your time and focus on your growing business.

Know Your Goals


Setting goals gives you a vision and motivation in your business. It focuses on your gain of knowledge and helps you manage your time. Setting clear and sharp goals, you can measure and see the progression of your business.

It will boost your confidence, see yourself being competent to achieve your goals without hesitation as your business grows. But, how do you create your own goals? With a lot of things going on in your mind, it can get a bit messy. Organize every thought or result you can by using the SMART mnemonic. SMART stands for:

  • S – Specific
  • M – Measurable
  • A – Attainable
  • R – Relevant
  • T – Time-bound

Following the mnemonic SMART will help you organize your goals in your business and can free up time and get focus on your business. As mentioned earlier, your business has to be relevant. Think of what people will need in their day-to-day needs. For example, a lot of people might want to have snacks on-the-go, so why not go for a fast food stall that serves the best chicken tandoori or kopi roti?



With the given example above, it’s always a reality that you’ll have competitors. It’s just a reality you can’t avoid when doing a business. Even if there is stiff competition, a business idea can still become viable. Most businesses in India often innovate and create products that are unique. These products, in turn, become one of a kind and create a special market where you can have the advantage.



Another strategy to grow your business that can free up your time is outsourcing. Outsourcing is a business process in which a company hires an individual or company to perform specific tasks, provide outsourcing services, and handle operations. You may use outsourcing as a delegation tool for helping with a specific need in your business.



If you want to be successful nowadays, then you have to go with the flow. No matter how hard you avoid it, you can’t say no to technology. Wherever you are, technology is present. With that said, why not use it as an advantage for your business?

An example of technology you can integrate with your business is software such as Weave that can help with almost every aspect of your line of business. Whether it’s services, customer communication, or full automation, you can expect technology to give a big boost to your business.

Learn to Say No

Learn to say no to unnecessary things that may affect the progression of your business. You may decline a request that is unrelated to your business and can affect the quality of your work. Take the time to think of considering the request if it is urgent or not.

If there’s something urgent that will get your attention from running your business for a while, ask yourself, “What’s in it for me?” It may sound a bit selfish but it’s a necessary thought to have when you’re handling your business.

If you think that these “unnecessary things” can affect your business if not handled, then by all means try to fix it. If it’s something trivial like a night out of drinking instead of handling requirements for your business, then you have to set your priorities right.



With so many things to handle in your business, it’s easy to get lost. To avoid confusion and other things, try to delegate tasks to qualified personnel within your ranks. No matter how you look at it, a successful business is never a one-man or one-woman show. The reality is that for a business to boom, some key people have to be involved with its growth, no matter how big or small their growth is:

  • Saves Time – Delegating allows you to finish a task in a shorter time.
  • Helps others to learn – As a business owner you can delegate responsibilities to others, and it will help them to learn new skills.
  • Reduce Stress – Allowing others to help with your work by delegating assignments, and it will free up your time.
  • Improves Rapport – delegate the task to your team members and challenge them. And, they can work as one to finish the work ahead of time.

Planning Ahead of Time

When you have a task to do, begin by making steps or a list of the ways to finish the work without delay — organizing the action and sequence will help to complete the task. By organizing your actions together, you run at a more efficient pace. As you follow the steps, you will develop a sense of positive attitude that would overcome procrastination.

When you plan each day’s activities, you will find it easier to work, and the work will go smoother and faster. Eventually, you will become more productive and unstoppable. And, as you work well, your employees will be motivated to work hard and to give their best to do the assigned tasks.

Check What You Spend


You need to invest in growing your business successfully, but you need to check how much you spend. If you want to promote your product you may use tools or sources. In that case, you need sourcing management to improve the service and quality while reducing the cost of the materials or product.

All of your expenses aren’t intended in one section of your business; you need to budget and manage the money where to spend and to avoid bankruptcy. That’s why sourcing management is essential and helpful to your company. And, you can’t focus on your business because you’re bothered about the expenses.


A business is one of the best things you can start this 2024, especially with the world still recovering from the COVID pandemic. Of course, starting a business in India isn’t that easy. With the tips mentioned above, starting a business this 2024 will be much easier. Again, a business isn’t something you just toy with. In the beginning, it will get tougher. Hang on and do the right things to become an entrepreneur with a booming business!