The success of cinema, soap operas, TV commercials, and television newspapers in India is not just the result of the good performance of artists and journalists. It is also the work of the video editor, an indispensable professional for the completion of recording work. In the modern marketing industry, an editor is a very important figure and cannot be ignored.

A video editor is responsible for editing videos that are eligible to be displayed. Not only does it fulfill the eligibility factor, but a video editor is also responsible for ensuring the videos that are produced are able to attract the attention of many people and encourage them to do something that is expected; buy a product or press the subscribe button for example. In short, becoming a professional video editor is a big responsibility.

What Does Video Editing do?


Video editing is not just about knowing how to operate software, it’s about having a keen eye for understanding the details and giving that production a special touch, making the viewer get involved, thrilled and enjoy the final video. How about knowing this profession of such importance to the audiovisual market?

What Does a Video Editor do?

The video editing professional receives the raw material (the uncut recording) and polishes that material, i.e., takes the flaws, cuts the excesses, structures the sequence of scenes and assembles the final video so that it has continuity, maintaining the meaning and context of events.

A movie, for example, is recorded in scenes, that is, in parts. During each scene, there are small errors, such as the failure of one actor’s speech, a falling object, a performance that is not desired. But that doesn’t mean the recording crew loses all the work.

The video editor comes in with his work to make the most of the recordings, cutting out what should be eliminated and converting various formats like MP4 to MOV or AVI to MP4. So the actors need to repeat only small pieces of the scene. If you are interested in more about converting, check this site

During editing, the video editor can insert other elements such as changing the background of the recording, inserting a character that was not there or callouts, for example. Since image and sound are rarely separated, it is the video editor who integrates audio with the image, formatting the final video for viewing by the audience.


Video editing requires several skills of the professional: understanding about scripting, linearity, an artistic look at the work and, especially, affinity with the technologies available in the market to make video editing.



If you don’t know how to subtitle videos, you could be losing the attention of up to 85% of your potential customers. Let me explain to you better. Imagine you are waiting for a doctor’s appointment and to kill time you decide to check out your Facebook or Instagram.

You start scrolling through publications until you get to a video. If you are like 85% of Facebook users, the video will start playing without sound and you will not activate it. Because you probably don’t have a headset around and you don’t want to disturb other people in the same room as you.

From then on there are only two things to do: move on to the next post or watch the video even without sound. The problem is that to keep watching the video without sound, you need to have another way of understanding the message.

And that’s where the importance of subtitles comes in. Because it will give a taste of the content, making people decide if they will continue to see or not. The truth is that when it comes to your business, video subtitles are not just a matter of preference‚Ķ they are essential.

Without them, all the investment to educate your potential customers about the problem and the need for your product or service to solve it, or the irresistible offer you made, can all go down the drain.

Simply because without them, most people won’t even get the message from your videos.

So it doesn’t help you to invest the money, time and effort to produce quality content if people will watch for a few seconds and skip to the next post. So if you want to get your audience’s attention longer, it’s time to start subtitling your videos. Stay with me until the end I’ll show you how you can do it and what are the best programs for you to use in your business.

But Before That, do You Know What Types of Subtitles?

If you watch movies and series on Netflix, you may have realized that you can enable and disable subtitles at any time. But in other videos, for example, some on social networks, you can’t do that.

This is because there are two types of subtitles. And although the subtitling steps are the same for both, each has some peculiarities.

Fields of Action

Video editing is used in various market segments besides TV and cinema. Advertising is one of the areas that these professionals have most demanded, as well as marketing agencies that perform brand-building work, such as institutional videos.

With the spread and success of social networks like YouTube, several companies have also hired video publishers to produce audiovisual content for these channels in order to improve the engagement of their audiences on the internet.

Media companies in general, such as news portals, websites, and newspapers, among others, are also quite representative in hiring video editors to finish their productions.



The remuneration of a video editor varies greatly depending on the work to be done and the segment he is hiring, not to mention, of course, the qualification of the professional. The starting salary is between $ 1,500 and $ 2,000 and can reach three times these in large broadcasters.


Video editing can be a great opportunity for you to become a great professional in the job market. Interested in the profession? You need special tools like Uniconverter! Anyway, good luck and thank you for reading.